Is virtual our new reality?
In the era of ‘fake news’ the virtual influence space can get tricky.
Meet the virtual influencer, a non-human alternative that many brands are using for promotion. These influencers are entirely fictional and are paired with animated images from digital artists with the ability to accurately recreate the subtle features of a human face.
Authenticity is central to a brand’s staying power, but everything a virtual influencer does is curated by the brand for the brand. The humanity behind influencer marketing is the reason for its success. People trust the opinions of those they trust and look up to. So while virtual influencer is captivating our attention today, it may be a little too perfect.
Virtual influencers can be a safe bet for most brands. They’re less likely to get embroiled in scandal (remember Fyre Festival?) because, well, they’re fake. Influencers like Lil Miquela and Shudu Gramhave modeled for Prada, amassed 1 million followers, and are politically active. But is this trend here to stay?
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